As a business owner, we are all bombarded by information on how to best market our company among many other things for our business. For those who don’t primarily work in my industry, marketing, this can be very overwhelming thus pushing it to the ‘I’ll get to it later’ list of to-dos. It’s not that you, fellow business owner, don’t care about your business marketing strategy, it’s simply we you are overwhelmed and other ‘more pressing’ matters keep knocking any, current or new marketing ventures to the bottom of the list of tasks.
Keep in mind that you don’t have to do it all and quite honestly, you shouldn’t. But, you really need to be where your competitors and consumers are, to help build your business, so stop pushing that stuff down. Further, you don’t need to be on all social medias and doing it all, just take it via bite sized pieces.
What you CAN do on social media
Here are three easy things that you can do on social media sites that can help get your name out there and boost or brand your business.
1. Show Off Your Work – Share what you doProvide value, share products and engage on social media.
You likely sell some sort of product or provide a service, be sure you are sharing what you offer (products or services) as well as promotions, specials or behind the scenes on your business social media sites. By showing photos of what you are working on, who you are working with or projects completed by your business, people can see the quality of work you do and how they can benefit from it. Pictures, as we know speak MUCH louder than just using words, so be sure to help your work come to life or tell the story by using pictures that do the same. Further, this gives people an image, helps tell the story, in their mind to associate with your business name and brand. This is an easy way to keep your page active because you don’t have to try or think too hard about what content you can add to your page. Just inform people about what you are doing and how your product or service improves people’s lives. Don’t forget though, you want to keep it all about them and not shove your product/service down their throat all the time. Mix it up.
2. Engage with your followers and other businesses.
With your business Facebook page and other social media accounts, be sure to reply to people’s comments and questions. One of the reasons for you being on different online platforms is to engage with your audience. This is your opportunity to engage and interact with your followers. You get to learn what they like and what pains they have. This is a perfect place to assist them with those pains or thank them for their business. Nobody likes to be ignored, even online, so a simple reply can go a long way.
It’s important to seek out other businesses, usually complimentary ones and engage with them. This helps to solidify other business referral partners and it increases the engagement on your social profiles. Not only that but you scratch their back, they will likely reciprocate – win-win!
3. Share your expertise – provide valueUse social media to share your business and reach your target market.
Since you are a business owner, you must have the inside scoop of what is going on in your industry or the knowledge of new tools and know how. You can easily share helpful tidbits that can help other business owners or your target market. For example, if you provide lawn care service, you can share tips on how to prevent invasive plant species from growing in your yard. (Yea, good luck with that) Helpful advice and practical knowledge is helpful to your customers or clients as well as your target market thus potential customers or clients. It gives them information that they may not have known since they do not devote their time to your specific industry… it’s all about value.
Hopefully these few tips have been helpful for you on how you can increase your business or boom your brand on social media. These shouldn’t take long or be very taxing on your schedule. Remember to push out the distractions, plan ahead and schedule and use your time wisely.
Author: Kristen Wilson