When it comes to a Facebook ads campaign, it’s essential that you know who your customers are. Not only the ones you already know about – y’know, the ones that pop into your shop on a weekly basis or are regulars on your website or social media
Sounds like clickbait, right? A “listicle”, questionable facts loosely stitched together only to get you to visit. But what this really is is ten solid, if I say so myself, marketing tips based on almost a decade of technology marketing. I wrote them down because each of
So, you’ve established a presence on WordPress (or some other blogging platform), you’ve spent months or years posting articles, video clips and images – pouring out your heart on a topic or topics that you know a lot about, and have a great deal of passion for.
From obscure websites that let users connect with family and friends back in the day, social media is now a tool for businesses to widen their target market, share content with their business audiences, and maintain a positive online presence. However, since technology tends to make everything
As a business owner, we are all bombarded by information on how to best market our company among many other things for our business. For those who don’t primarily work in my industry, marketing, this can be very overwhelming thus pushing it to the ‘I’ll get to
There are three Cs that every content marketer must know – create, curate and collaborate. Although it appears the easiest, of all three, content curation can be considered as the most challenging. Content creation is the process of helping your target audience find the best possible content
Social media, by now everyone knows how important it is, right? Simply by doing a quick Google search you can find hundreds of pages about how you can use social media correctly, or find suggestions on the best way to use your social media accounts. Personally, I
Thinking up fresh content ideas is one of the most time – consuming tasks for a content marketer. Wouldn’t it be nice to have a massive list of topics ready to inspire your content creation? In this post, you’ll learn 9 ways to quickly generate an arsenal
There’s a reason why 92% of social marketers are using Facebook for advertising. Facebook Ads has consistently maintained high rankings as one of the most chosen social media marketing platforms for businesses of all sizes, and this isn’t just by chance. Though their enormous reach and the
Building a Marketing Plan When building a marketing plan, the conversation usually starts with, “So, what activity should we focus on?” The idea here is that an all or nothing approach should be taken. “Should we go all-in on SEO” or “should our focus be on social
