Blog: e-Business Tips
Amazon vs eBay – seven key differences to consider
Amazon and eBay are household names for a reason: nearly 200m people use the two marketplaces to shop online. Consequently, when you’re choosing which of these marketplaces to host your online store on, here are seven attributes to keep in mind: Fees On eBay, you’re free to list and relist
You Don’t Need to Learn to Sell, You Need to Learn How to Generate Prospects.
You don’t need to learn to sell. You need to learn how to generate prospects.The truth is, in 99% of the sales challenges I have been involved with, the problem isn’t in the person’s ability to “sell” its in the fact that they have no one to sell too. First,
How to Instantly Improve Your Blog Posts
If there’s a secret to upping your blog quality, it’s this: Deliver real value. You don’t have to read blogs for long to know the difference between puff content and valuable content. So when you write, determine to deliver the valuable kind. Ask yourself what concrete, specific value you offer
How to Get Started with Conversion Rate Optimization
This blog post contains edited excerpts from our free whitepaper: Getting Started with Conversion Rate Optimization. Download the full guide for even more real-world examples, tools, and advice on optimizing your website, blog, and landing pages. There’s a lot of time, energy, and money being spent in the online marketing
Why Do People Share Content?
I think it’s important for anyone involved in digital marketing to understand what will motivate someone to share your content and when they are most inclined to do so you can develop the next step in your strategy. Most marketers have a good grasp of the Extrinsic Motivators (price, features,
How to Use RSS Readers to Boost Your Content
Back in March, there was a bit of a debate in the GPO office over RSS readers. In the wake of the announcement of Google Reader’s imminent demise on July 1st, the shift to alternative RSS readers has become necessary, and there are a ton of options out there. Feedly,
Four keys to conversion optimization success
If you were to compare the most successful optimization programs side-by-side, odds are you’d notice a lot of similarities. In my job, I speak with a lot of companies about their testing and targeting efforts and have gathered an extensive amount of feedback on the common ingredients that make optimization
Online Marketing Mistakes You Should Avoid.
During the early days of the Internet, online marketing was only confined to writing, publishing and promoting content regardless of the quality. Changes to Google’s algorithms, the addition of various marketing channels such as social media networks, and a general trend toward better quality content has caused online marketing to
The 5 Step Process To Great Keyword Research.
Attracting new visitors to your website begins with some words being typed into a search box. Identifying the right search terms for your SEO efforts is the most important thing that you can do to ensure that you have success on the search engines. Without the right search terms, the
5 Profitable No SEO Needed Adsense Techniques
We talk a lot about getting natural search traffic, doing SEO and also about PPC like adwords. But there are other easy ways to get traffic for your adsense sites. I have listed the top five techniques that work for me. 1. Create a site that is related to your
