This week LinkedIn has announced a major renovation of its Company Pages feature. You can now refer to them simply as Pages. As they say:
“LinkedIn Pages — the next generation of LinkedIn Company Pages. Pages have been rebuilt from the ground up to make it easier for brands, institutions, and organizations, from small businesses to large enterprises, to foster constructive conversations with LinkedIn’s community“.
What’s new in LinkedIn Pages
- LinkedIn Pages feature is now fully mobile friendly. It has a complete management and posting functionality. You can now administer your pages on the go.
- You can now associate your LinkedIn pages with hashtags which will help to match your pages with a specific topic or audience.
- Now you also have more content sharing options with new LinkedIn’s pages. Additionally, to texts, images and videos, you can now share documents, like PowerPoint presentations, Word Documents and PDFs.
Why do you need LinkedIn pages?
Research shows that social posts, especially made by employees, can generate much higher (up to 8x more) engagement. This engagement results in the increased willingness to re-share this content. It also leads to an interest boost, additional attention to your company and to your business.
Personal and company pages are an additional source of information about yourself or your company. It makes it easier to discover your profile on the internet in LinkedIn community.
With a help of LinkedIn pages, you can target different audience by splitting your content strategy or create optimized call-to-action pages.
RSS Ground and LinkedIn pages
Historically, RSS Ground is in close collaboration with LinkedIn platform. We have a dedicated LinkedIn Poster which allows you to make automated posts to all of your LinkedIn pages.
You will also be able to make posts to your new LinkedIn pages. News feeds, video feeds, affiliate product feeds and all major content feeds perfectly work with our LinkedIn poster.
If you wish to learn more about our LinkedIn Poster, please refer to our user guide.
How to start posting to LinkedIn pages.
All you need is a personal LinkedIn profile and a verified email address.
If you already have a LinkedIn profile, you can start creating your LinkedIn page right now
Not sure how to set up a page? Use this user guide
To your online success!!!