In many ways, social media serves as an indispensable tool for SEO campaigns by allowing marketers to leverage on social shares to increase online visibility, as well as build credibility
Best practices are set in place to guide us toward success in most situations. Not all situations. In today’s Whiteboard Friday, Cyrus shows us several instances in which it’s actually
I spent the entire last post in this two-part series going over how keywords work from the searcher perspective. It’s all about intent of the search and that intent can
Do you ever read a blog post and cringe? “I don’t know how they missed that,” you think. “It’s such an obvious mistake!” The truth is, we all suffer from
Videos are hugely popular on the internet and this has led to more people searching for videos about products and services they are thinking of buying. When you use videos
The digital world is subscribing to capitalistic competition. In addition to beat a killer competitor, you also require to keep your website update with remarkable content. Blog posts have great
Every week, I spend some time reading up on what is going on in the digital marketing world. Sometimes, it’s not even worth mentioning but other times you stumble across
There’s a case study on Moz on how to get your site back following a link penalty. An SEO working on a clients site describes what happened when their client
From split tests, to creative direction, to influential relationship building, marketing is, well, hard. But not everything in this industry has to be that way. I just came across these
Outside of marketing and customer service, one of the fastest growing areas in the social media world is social selling. With billions of people connected to social networks for personal
