Blog: e-Business Tips

Top 5 Digital Marketing Channels

Building a Marketing Plan
When building a marketing plan, the conversation usually starts with, “So, what activity should we focus on?” The idea here is that an all or nothing approach should be taken. “Should we go all-in on SEO” or “should our focus be on social media”? …

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eBusiness Tips
Mark Seaman

6 Great Ways to Improve Your Local Search Rankings

Whether you’re a local bagel shop or a national Domino’s pizza chain, the key to driving more customers to your doorstep is adapting a local SEO strategy that gets your business ranked on the coveted Search Engine Results Page.
Ever since Google rolled out the Hummingbird Update, local results …

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eBusiness Tips
Mark Seaman

5 Types of Content That Will Get Your Business Targeted Leads

You’ve been there before.
We all have.
After experiencing a successful blogging campaign that lead to an increased customer base, audience engagement, and conversions, you reach a plateau in which your content is no longer generating excitement.
How could this be?
The answer is already in front of you.

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How to Close Your Marketing Skills Gap

At this point, it’s almost habitual–and a little cliché–to talk about the rapid advancements in marketing. Consumer behavior and technology are difficult to keep up with, we all know that. The real question is–how do you find the talented marketers that will help you stay ahead of the curve? …

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How Effective is Your Current Online Marketing Strategy

The first step to a successful online marketing strategy is looking closely into the overall requirements of your company. More often than not, however, the effectiveness of a marketing strategy is offset by the inability to measure up what is really required. In some cases, it might even …

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How Content on Its Own Brings Traffic, Links, and Leads.

I have been publishing Websites since August 1996. Although I have worked at improving visibility for sites through all those years, I have never seen content fail to bring traffic, links, and leads. I have even watched spam blogs drive traffic, links, and leads.
When Web marketers smugly …

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