Blog: e-Business Tips
Facebook Ads: 7 New Changes All Marketers Need to Know
There’s a reason why 92% of social marketers are using Facebook for advertising. Facebook Ads has consistently maintained high rankings as one of the most chosen social media marketing platforms for businesses of all sizes, and this isn’t just by chance. Though their enormous reach and the familiarity a lot
Top 5 Digital Marketing Channels
Building a Marketing Plan When building a marketing plan, the conversation usually starts with, “So, what activity should we focus on?” The idea here is that an all or nothing approach should be taken. “Should we go all-in on SEO” or “should our focus be on social media”? Keeping a
How to Use Social Media to Forge Bonds between Your Brand and Your Customers
In the world of digital marketing, high audience engagement is one of the key indicators of a successful marketing campaign. Whereas a decade ago, direct-mail marketing used to be the only form of communication between a brand and its consumer, the advent of social platforms like Facebook, Twitter, online forums,
6 Great Ways to Improve Your Local Search Rankings
Whether you’re a local bagel shop or a national Domino’s pizza chain, the key to driving more customers to your doorstep is adapting a local SEO strategy that gets your business ranked on the coveted Search Engine Results Page. Ever since Google rolled out the Hummingbird Update, local results have
5 Types of Content That Will Get Your Business Targeted Leads
You’ve been there before. We all have. After experiencing a successful blogging campaign that lead to an increased customer base, audience engagement, and conversions, you reach a plateau in which your content is no longer generating excitement. How could this be? The answer is already in front of you. Your
How to Close Your Marketing Skills Gap
At this point, it’s almost habitual–and a little cliché–to talk about the rapid advancements in marketing. Consumer behavior and technology are difficult to keep up with, we all know that. The real question is–how do you find the talented marketers that will help you stay ahead of the curve? Many
How Effective is Your Current Online Marketing Strategy
The first step to a successful online marketing strategy is looking closely into the overall requirements of your company. More often than not, however, the effectiveness of a marketing strategy is offset by the inability to measure up what is really required. In some cases, it might even be counterproductive:
Engage your Online Audience using Effective Remarketing Techniques
Did you know that the majority of your potential customers leave your website without making any purchase? An astounding figure of 96% of cases proves this to be one of the largest problems for ecommerce businesses. In order to address this problem, online companies have put their trust in numerous
Web Traffic is Nothing if You Don’t Take the Time to Convert Leads
If you are running a Web marketing campaign without emphasizing conversion—the actual process of converting Web visitors into contacts and then clients—then you are throwing your money away. Wait a moment and let that statement sink in. If you are not taking the extra steps to convert Web visitors, you
Combine SEO with other Marketing Channels to Successfully Optimize your Website
> It is 2016 and time for you to gear up the search engine optimization process of your site. Gone are the days when SEO tactics involved only keyword searching, crawling, ranking and link building. With greater competition and more stringent Google SEO updates, you have to ensure qualified visitors
