Whether you are working for an agency or as an in-house SEO representative, your aim is to deliver the right traffic that converts to new customers and top page rankings. Most successful SEOs garner most traffic, most links and reap from algorithm updates. This is because; they have mastered the art of delivering the right traffic through using the right SEO strategy.
Below are a few tips that ensure your SEO strategy delivers the right traffic.
Define target audience
You have to know your potential customers. Therefore, identifying your target audience should be very easy. However, when it comes to SEO, it may not be as easy. If you specialize in a wide range of products and services, your target audience may involve a wider segment. This will make identifying the right SEO audience hard. If you prefer to approach every possible customer at the same time, your SEO strategy may fail. Instead, take time to define the different potential customer segments and go after them incrementally.
After you have succeeded in one segment, move on to the next segment. This is the right strategy because; each segment will have its own unique tastes and preferences. Moreover, it is always advisable to start with the least competitive and most profitable segment. This ensures that you start generating returns quickly.
Use the right keywords
After identifying your target segments, the next step is to identify the right keywords that your potential customers are likely to use when searching for your services. Do not use the keywords that deliver the highest number of search volume. Go for the keywords that make sense from a customer’s perspective. Use keywords that a customer will use when searching for your services or products.
In addition to selecting the right keyword, consider the purchase intent of the keywords you select. You can use two similar keywords but portray very different intentions to the target audience. In most cases, keywords with a high purchase intent convert more as compared to keywords with a low purchase intent. Low purchase intent keywords are long, have less competition and lower search volumes.
For example, a contractor that who specializes in home renovation may consider using keywords like; home renovation contractor and home renovation. Home renovation is more attractive and receives more search volumes as compared to home renovation contractor. However, home renovation contractor is the best choice because it has less competition and the contractor can easily achieve first page rankings.
Use content that your target audiences care about
The next step towards delivering the right traffic is using content that your target audience consider useful and relevant. The content in your website should answer all the questions your customers may have. Therefore, you should consider what your potential customers might want to know before doing any business with you.
You can achieve this through having a project gallery in your website to display all your previous projects. Supplement the gallery with testimonials to build credibility and trust. If you are dealing with a service that requires expertise, publish relevant posts to your blog that showcase you are an expert in the particular field. If you are selling a product that customers compare with similar products, provide a product comparison review that convinces the customer that your product is the better option.
Conclusion
To ensure that your SEO strategy delivers the right traffic to your website, identify all your target audience and determine how to get their attention. Select high intent keywords that your target audiences are likely to use. Finally, offer your target audience the right, useful and relevant content that will answer all their questions and convince them to do business with you.
Author: Silver Teede
Courtesy: www.seoultima.com
